Albion are delighted to confirm the launch of a new kit deal with Italian sports brand Macron.
Macron will become the club’s new Technical Partner and the official supplier of all playing and training kit.
The multi-year deal will begin in earnest later this summer when the wraps are taken off a new range of Albion kits and trainingwear for the 2024/25 campaign.
The club’s stadium megastore will receive a makeover in readiness for the new partnership and will be closed from 3pm on Thursday, June 13 for a full rebrand.
“We are delighted to be in partnership with Macron, who have shown us incredible due care and attention since we began working with them 12 months ago,” said Albion Managing Director, Mark Miles.
“During this period, they have created bespoke kits we’re confident our players and supporters will enjoy wearing.
“Macron are an ever-evolving, innovative sports brand who we look forward to working with over the coming years.”
Macron CEO, Gianluca Pavanello, added: “The relationship between Macron and English football is a very special one and we are thrilled to be able to count among our partners a club that represents the history of the sport like West Bromwich Albion.
“146 years of history are an impressive ‘archive’ of emotions worthy of being told and our strength and ability is precisely that of making these emotions wearable and transmit to those on the pitch and those in the stands the identity and sense of belonging to the club, combining style and design with the quality and technicality of innovative, high-performance and sustainable fabrics.”