Albion boss Carlos Corberán insists his side need to be at their best if they want to earn victory over Burnley at The Hawthorns on Thursday evening (ko 8pm).
The Baggies take on the Clarets hoping to halt a run of five consecutive draws in the league with a win which would lift them above their visitors in the table.
However, the Spaniard is aware of the challenge posed by Scott Parker's side ahead of the clash in B71.
He said: "Burnley have one of the strongest squads in the Championship, but this league is very equal and it’s difficult to predict results.
"They don’t concede many goals, but they do it by not doing too much defending. They are built to have the ball, play from the back, put the ball in the attacking half and be dominant.
"They lost their last game at Millwall and I’ve watched other games of theirs recently where they didn’t achieve the result that their performance deserved, but like I say, every game demands a lot in this league.
"If you don’t deliver your best, you are going to put the result at risk. We need to make sure we’re at our best on Thursday."
Like Albion, the Lancashire outfit have seen their early-season form cool slightly - and the boss has reflected on both sides of his own team's recent run of results ahead of the fixture.
The Baggies have scored and conceded just twice in five fixtures, and Corberán is keen to see that attacking output change - starting on Thursday night.
"I think there are two ways people will look at our run. Some will say we are unbeaten in five and others will say we haven’t won in seven. Both are correct," he continued.
"My take on the run is that we are doing enough things to be a competitive team, but we aren’t doing enough things to win games which is what we want to do.
"I know that winning a game is never easy, but I also understand that winning a game is never impossible. Every game is a different challenge and winning is a consequence of many, many things that we can control.
"In my mind, I am focused on the things that we can control which will help us win the games that we play in. There are always things that you cannot control that will affect the result as well, though. You just have to try and control as much of a game as you can.
"As a coach, I am taking responsibility for the way to try and create chances. We know we haven’t scored as many goals as we would have liked to. We have players who haven’t scored goals yet and compared to last season, they were finding more goals than right now.
"We need to take steps as a team to create more options and more possibilities to score goals, but we need to use our individuals to create chances too."
