ALBION have teamed up with the British Wireless for the Blind Fund to help spread word of the club well beyond The Hawthorns.
British Wireless loans specially-adapted audio equipment to blind and visually impaired people across the United Kingdom and WBA Radio match commentary will be available on their airwaves from Saturday.
The news comes ahead of Diversity Day at The Hawthorns - with this weekend’s game against Watford dedicated to celebrating the Club’s equality and inclusiveness.
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- Watford tickets on general sale
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The Baggies are only the second Premier League club to sign-up to the scheme, which aims to counter the loneliness associated with sight loss, by providing the companionship of a radio.
Albion’s live audio commentary is available for free via the club’s website but this partnership will mean British Wireless users can listen using specially-adapted radios and the new Bumblebee app.
Saul Watson, from British Wireless for the Blind Fund, said: “Linking up with a club that has such a great history, and who been at the forefront of the diversity and inclusion agenda for many years, really is a incredible honour.
“This is an opportunity for us to get our message and support out to a community that may never have come across our services before.
“If we can help blind or visually impaired Baggies fans and football supporters in general have simple access to live commentary, then that has to be a good thing for all involved.”
Anyone who is registered blind or partially sighted, over the age of eight, living in the UK and in current receipt of a means-tested benefit qualifies for a free set. To find out more head to blind.org.uk
You can tune in to every competitive Albion game for free by signing up to WBA TV.