ALBION's inaugural Diversity Day is coming to The Hawthorns on Saturday - and this week we'll be telling you how you can celebrate the event with the Club.
We've got a packed day of highlights for fans to enjoy in the build-up to our Premier League clash against Watford which we hope will continue to prove that the Club remains at the forefront of change through football.
There will be a range of activities highlighting the club's equality, inclusiveness and togetherness as we try to inspire and help our community both close to home and abroad.
Watch the video above to get a flavour of Albion's work beyond the hallowed turf of The Hawthorns and stay with us all this week at wba.co.uk to learn more.
Find out about new supporters' clubs which highlight the Club's increasingly diverse backing or seize the chance to help our old favourite Jonas Olsson and his pioneering work in the slums of India.
You can discover more, too, about such projects as Soho Albion, the Academy-funded free-of-charge junior outfit in the multicultural local ward of the same name.
And on the day itself, we've got a blaze of activity to enjoy in and around the stadium.
We'll be celebrating particularly the cultural traditions of our fans from the Asian and Chinese communities while the Fanzone becomes the focal point for a fusion of musical and culinary delights.
Also in the Fanzone, come and join the WBA FC Women's players as they take up a great new Football Dartboard Challenge. Or why not test your ability in a Blind Football penalty shoot out?
Even the face painters will be catching the mood as they offer international flags and our 'Together We Are Albion' logo among their creations this weekend.
And of course we will be celebrating football's most famous barrier-breaking symbol - the Club's cherished 'Three Degrees' team in which Cyrille Regis, Brendon Batson and Laurie Cunningham overcame bigotry and racism to lead football towards a more enlightened age.
Cyrille, Brendon and representatives of the Cunningham family will be our special Fans' Champions before kick-off on Saturday, bringing the match ball to the Premier League plinth and sending a message about Albion's place in the story of diversity.
The pounding beats of our Dhol drummers will even take on the challenge of joining with 'The Liquidator' as our celebrations peak towards kick-off.
Don't forget - Together We Are Albion. And there's never been a more important time to be together than now.