AS we begin a new and exclusive WBA TV series, our Publications Editor Dave Bowler sits down with the characters woven into the fabric of West Bromwich Albion. Up first - James Morrison.
Mozza on the challenge ahead...
"This is just the start. I've got a lot of hard work ahead of me.
"I'm looking forward to the challenge of playing again and getting back into the Premier League.
"I've been here in the Championship before and I know what a fantastic league it is, how exciting it can be."
On the chance to make some memories...
"There's a feel-good factor around the place again which is pleasing going into the season. It's ticking all the boxes at the moment.
"We're all positive. We've got to stick together because it's a long season and there will be plenty of ups and downs.
"With the Premier League, survival is always the first objective. We had some great times there, but what really sticks out for me in my time here was winning the Championship.
"We've got the opportunity to achieve something as a group and as a Club. That's the focus."
On the key to success...
"I felt this was the best place to enjoy my football. I feel like its a fresh start - a chance to start out again all those years after arriving here. I've got a point to prove.
"That might be the key to our success, lads having points to prove and the Club trying to get back to the Premier League."
Watch the full WBA TV feature above...