YOUNGSTERS from a handful of schools in the local area competed in the first official round of this year's Premier League Enterprise competition for the chance to represent Albion in the regional contest.
To progress to the regional heats, the small groups of 12 to 14 year-old children had to place themselves firmly in the boots of 18 to 23 year-olds to provide ideas on how the Club can get more people from this demographic to attend The Hawthorns on a matchday.
Wodensborough Ormiston Academy won the competition and will go on to represent Albion in the next stage of the contest.
The competition provided a first shot at public speaking for Ben Pogson, a student from Beacon Hill Academy.
"I found it a bit nervous, but good at the same time," he said.
"I've never presented a presentation before or spoke in front of people and there was a lot of people here, so it was a learning curve.
"Everyone in our class wished us good luck and told us to tell them about it when we get back to school."
Megan McBurnie, Albion's Marketing Manager was amongst the judging panel and enjoyed hearing the ideas that the contestants had.
"It was very difficult to judge purely based on the quality of all of the kids," she said.
"The ideas were all very good - they had all clearly done their research on the Club, its history, what our current marketing strategy is, how our fans get to games, where our fans live and how old our fan base is.
"Their ideas were really really well researched, relatable and relevant - it makes me scared for my job that there is a group of kids that are so good at coming up with ideas.
"It was really refreshing to hear their ideas - they were things that as adults maybe we haven't considered before."
The Foundation's Enterprise Coordinator, Erin Hicken, was impressed with the quality of the presentations and stressed the size of the opportunity that the challenge presents for the youngsters.
"It's amazing," she said.
"Some of them haven't even been out of their local areas before, so for them to come to the stadium and do this is quite a big thing - so to have the chance to potentially go to the regionals and then to London for the final, would be brilliant.
"They have used a lot of teamwork and resilience.
"For them to know at their age what 18 to 23 year-olds would be interested in is actually quite difficult."
For more information on the charity's Premier League Enterprise work, please contact erin.hicken@albionfoundation.co.uk.