Kyle Bartley wants Albion to continue building momentum when they travel to Brighton & Hove Albion in the FA Cup fourth round this weekend.
The Baggies have lost just one of their last 13 matches ahead of the south-coast clash, and are looking to round off an already positive week following Monday night’s win at Bolton Wanderers.
And Kyle, who has experienced cup success earlier in his career, believes an FA Cup run could help spur Darren Moore’s side on to Sky Bet Championship promotion.
“I won the FA Youth Cup with Arsenal, and I’ve won the League Cup with Swansea as well,” he said.
“It’s always beneficial for a club to keep that momentum going and try to have a good cup run.
“It also might give the lads who haven't been playing much a chance to get some minutes so that they’re ready when called upon in the league.”
Bartley is expecting a stern test against top-flight Brighton on Saturday, but says the squad will be ready for the challenge despite just a four-day gap since their last outing.
“We’re used to these quick turnarounds with us being in the middle of a Championship campaign, and also having got through a couple of rounds in the Carabao Cup earlier this season,” added Kyle.
“Brighton are a well-established Premier League side now, and they have some fantastic players, a great manager and a real style of play that they stick to. We know it’ll be a tough ask for us.
“But we’re well prepared, we’ve managed to train well and we’re raring to go.”
The 27-year-old also praised the Albion fans who are making the 360-mile round trip, with more than 3,000 expected to back the Baggies at the American Express Community Stadium.
“The message from us to the supporters is to keep doing what they’ve been doing. The away support and the home support has been fantastic all year.
“They really get behind us and it’s like having an extra man on the field.”