Adam Armstrong says Albion know how crucial a positive run of form between now and the end of the season could be for their Sky Bet Championship play-off hopes.
The Baggies, who are locked into a battle with several other teams for a spot in the top six, have seven fixtures remaining - starting with Saturday lunchtime’s showdown with Sunderland at The Hawthorns (ko 12.30pm).
Armstrong’s side suffered an incredibly frustrating 1-0 defeat at Norwich City in their most recent match and the forward insists the players must react positively when they’re back on home soil this weekend.
The 28-year-old said: “As hard as the Championship is, anyone can beat anyone as we’ve seen recently. You’ve got to be switched on at all times because the games come thick and fast.
“It’s how you react to the quick turnarounds and setbacks, like the one we had last weekend at Norwich. That’s gone now. We have to focus on the future and the final seven games.
“We have to give absolutely everything if we want to reach our end goal.
“A lot of the boys are still here from last season and they did amazing to get into the play-offs. I know that’s massive in their mindsets to get back there this time too.
“If you’d have asked them at the start of the season, they’ll have wanted promotion no matter what because Albion’s a massive club which deserves to be in the Premier League.
“We can’t let things get to us. We can’t worry about the last result or look at the league table. There are so many teams who can get in the play-offs - it’s crazy.
“Although cliché, we focus on each game and try not to focus on the ones which have just been. You have to switch onto the next test and a lot of what getting into the top six can boil down to, is your form heading into it.
“Getting a good run of form now is key to us getting in those top places and that’s what we’ll be trying to start on Saturday.”
A full, in-depth interview with Adam Armstrong is available to read in Saturday's edition of Albion News. Supporters can pick up copies around the ground for £4 each. Alternatively, copies can be ordered online here.
