Albion are delighted to confirm the signing of Southampton striker Adam Armstrong on loan until the end of the season.
The 27-year-old claimed 24 Sky Bet Championship goals and 13 assists for the Saints last term as they won promotion from the second tier via the Play-Offs.
He joins the Baggies having netted twice in the Premier League this campaign – and will link up with boss Tony Mowbray for a third time following previous successful spells with Blackburn and Coventry.
Sporting Director Andrew Nestor said: “We are pleased to welcome Adam to The Hawthorns for the rest of the season. He has extensive experience in the Championship and a proven goalscoring record.
“We had always planned to reinforce our striker options and injuries have accelerated our need in this area.
“Adam is an ideal fit for our squad and very much suits our established style.”
