Commercial

Albion extend BarberBoss partnership by three years

Albion and BarberBoss partnership extension graphic

West Bromwich Albion is delighted to announce the renewal of its partnership with BarberBoss for a further three years. 

This extended collaboration will see BarberBoss continue as a partner of the club until 2027. 

Ray Shi, Company Director of BarberBoss, said: "We are immensely proud to extend our collaboration with West Bromwich Albion. This partnership embodies our shared commitment to excellence, innovation, and community spirit. 

“As a Birmingham-based brand, it is especially meaningful to support a renowned football club from our local area. We look forward to creating more memorable moments together both on and off the pitch."

Tomasz Chadwick, Albion's Head of Commercial, added: "We are delighted to continue our journey with BarberBoss and secure a long term extension to our initial agreement. 

“Our aspirations for the future are aligned, with both parties focussing on international expansion, while keeping a keen focus on the importance of our local community. We are grateful to be entrusted as a key strategic partner of BarberBoss and look forward to our shared success in the years to come.”

Alex Mowatt with the home shirt on, sponsored on the sleeve by BarberBoss.

As part of the partnership, BarberBoss will continue to feature prominently on the sleeves of the Baggies’ playing shirts for the 2024/25 season and will engage with fans through a series of exclusive promotions and content. 

Baggies supporters can look forward to special discounts on BarberBoss products, including an exclusive 20% discount on trimmers using the code 'WBA20' on the BarberBoss website.

About BarberBoss: Founded in 2020, BarberBoss has quickly established itself as a leading name in the grooming industry across the UK and Europe. Known for its innovative and high-quality grooming tools, BarberBoss caters to men, women, and pets, ensuring top-notch grooming solutions for all. With over 25,000 positive customer reviews and numerous awards, BarberBoss continues to set new standards in the grooming world.

  • Commercial