Albion will use the English Football League (EFL) and PUMA's Rainbow Ball in their next two men's home fixtures against Sheffield Wednesday & Blackburn Rovers.
Earlier this month, EFL and PUMA revealed the Rainbow Ball for the second season running to celebrate the LGBTQ+ community and serve as a reminder that football is for everyone.
Last year, PUMA donated more than £16,000 to a LGBTQ+ Fans for Diversity Fund to help LGBTQ+ supporter groups raise more awareness and support for inclusion in football.
This campaign, for every goal scored with the Rainbow Ball across the Championship, League One and League Two fixtures from 6-17 February, PUMA will once again donate money to Football v Homophobia. This will support the charity's ongoing work in tackling discrimination in this area.
Trevor Birch, EFL Chief Executive Officer, said: "The EFL has an important role to play in ensuring our game is representative of and welcoming to all the communities we represent.
"The Rainbow ball stands as representation of our work with clubs throughout the season and is a symbol of our unwavering commitment to the LGBTQ+ community and that we stand proudly together against homophobia."
The EFL and individual clubs will take swift and firm action against anyone identified as being responsible for discriminatory language and behaviour, working with the relevant authorities to ensure perpetrators face club sanctions and potentially police action, alongside the offer of education.
If homophobic or discriminatory abuse is witnessed, it can be reported directly to clubs through Kick It Out, the EFL's reporting tool, or by alerting the nearest steward inside The Hawthorns.
Albion’s dedicated Proud Baggies/Football v Homophobia match for the men’s side will be on Wednesday, February 12 against Blackburn Rovers (ko 8pm).
Albion Women's dedicated fixture is set to be when they host Burnley later this month (Sunday, February 23, ko 3pm).
Further details regarding activities for both of those games will be released in due course.