Albion start 2025 with a Sky Bet Championship clash against Preston North End at The Hawthorns on New Year's Day (ko 3pm).
The Baggies put in a spirited display at Bramall Lane to earn a point against the high-flying Blades from their final fixture of 2024, and will be hoping to build on that to start the calendar year.
Visitors Preston are coming off a strong home showing against Sheffield Wednesday, in which they netted three times to secure the spoils.
The two teams last met just over a month ago at Deepdale, with that particular encounter ending 1-1. Karlan Grant and Emil Riis were both on the scoresheet.
Follow the action LIVE
Supporters can listen to live audio commentary of Albion's match against Preston North End on Wednesday afternoon.
Audio passes are available to purchase here.
Gez Mulholland and former Baggie Andy Johnson will provide live commentary, with coverage starting at 2.50pm.
Details for video streaming on WBA TV are available here.
Supporters are kindly asked to direct any questions or complaints about WBA TV or WBA Radio to wbatvsupport@streamamg.com.
The club are unable to answer queries about WBA TV or WBA Radio sent to fans@wbafc.co.uk or myalbion@wbafc.co.uk.
Regular updates will also be posted across the club's social media channels throughout the day.
The visitors
Preston will be keen to build on their recent post-Christmas run of two straight league victories heading into their trip to the Black Country.
Paul Heckingbottom's side are locked in a mid-table battle at this point in time, and may be hoping to try and close the gap to the sides challenging for the top six following their recent upturn in form.
They've lost just one of their last ten league fixtures, having been reduced to ten men in that one defeat against QPR in mid-December, lifting them away from any relegation worries for now.
Their last two results have offered promise, albeit being clinical showings in which they claimed victory despite having less possession than their opponents and fewer shots on goal.
Albion will need to be wary of spurning chances and allowing their visitors to strike on the counter attack when the Lilywhites arrive in B71.
One from the history books
Albion beat Wednesday's guests 2-0 at The Hawthorns in February 2020.
First-half goals from Hal Robson-Kanu and Jake Livermore did the damage.
Preston's Darnell Fisher was shown a red card in the second 45.
Supporters can watch the highlights below.
The last five at The Hawthorns
Albion 3-0 Preston North End
May 2024, Sky Bet Championship
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Albion 2-0 Preston North End
December 2022, Sky Bet Championship
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Albion 0-2 Preston North End
January 2022, Sky Bet Championship
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Albion 2-0 Preston North End
February 2020, Sky Bet Championship
.
Albion 4-1 Preston North End
April 2019, Sky Bet Championship
The stats
Albion have won 12 of their last 13 league games at home to Preston North End, losing just once in 2022 (0-2).
Preston North End haven't drawn any of their 13 league games on New Year's Day (W4, L9). The Lilywhites have lost four consecutive matches on January 1.
The Baggies are unbeaten in four fixtures against Wednesday's guests, winning eight of their last 12 league games against them (D2, L2).
This fixture has been played 121 times. Albion have won 52 games, Preston have been victorious in 41, with 28 draws also being played out.
Preston have won two in-a-row. They've not won three consecutive games since February 2024.
The ticket details
Tickets are on general sale for Albion’s Sky Bet Championship fixture against Preston North End.
Seats are priced from £30 adults, £25 seniors (65+), £20 for supporters aged 20-25, £14 for supporters aged 17-19 and just £5 under-17s.
An adult disabled supporter ticket is priced £20 and includes free access for a personal assistant.
Extra seats are now available for Baggies fans to buy in the Smethwick End.
They can be purchased online, in-person from the East Stand Ticket Office or by calling 0121 227 2227.
When buying online, supporters will need to be logged into their My Albion account linked to their ticketing ID. Click here for instructions.
Please note, Baggies fans can either opt to use the ‘WBA Tickets On The Go’ app or print their ticket at home - there will be no paper tickets available for the 2024/25 season.
For the fans
Supporters of both West Bromwich Albion and Preston North End with a valid match ticket can enter the Fan Zone free of charge from midday onwards on New Year's Day.
Plenty of entertainment will be on offer including opportunities to grab the perfect selfie with both Baggie Bird and Boilerman and live football on the big screen (QPR v Watford, 12.30pm ko).
Unfortunately, owing to weather conditions, no inflatables are on offer, but a variety of food trucks and beverages will be available for supporters.
The club shop will be open from 10am until kick-off and then from the final whistle until 30 minutes after full-time.
Travel advice
Free bus travel is on offer for the general public across the West Midlands Region on New Year's Day, provided by Transport for West Midlands.
Buses will be running on a Sunday timetable, so supporters are urged to look up travel times before departing for The Hawthorns via this service.
More details regarding the free bus travel service is available here.
Trains will also operate on a special timetable based on Sunday service, alongside West Midlands Metro. Fans are once again urged to look up travel times for these methods of transport ahead of departure.
