Albion have unveiled their away kits for the 2023/24 Sky Bet Championship season - with both strips now on sale.
The away kits are available online at and in-person at the club’s Stadium Megastore, which remains open until 8pm this evening.
The bold and eye-catching strips have been designed in collaboration with Technical Partner PUMA and are sponsored by Principal Partner Ideal Heating.
The first away kit features a gradient, muted red and navy shirt with V-neck collar, alongside navy shorts, and socks.
A fizzy lime jersey with navy dots, trim, and collar, combines with lime shorts and socks for a striking second away kit.
The strip has been curated in partnership with club legend James Morrison, who sat on the club’s kit committee, offering a player’s perspective throughout the design process.
Away shirts are priced £54.99 adults and £44.99 juniors, with shorts priced £27.99 adults, £22.99 juniors, and socks available for £14.99.
Both away kits are made from 100% recycled polyester, are ethically sourced, fully traceable and responsibly produced.
Albion’s home kit will be released across the club’s channels from mid July.