Carlos Corberán has highlighted the “magical” atmosphere Baggies fans have been able to whip up at The Hawthorns in recent matches as a key contributing factor to their sensational form on home soil.
Albion have won seven straight matches in all competitions in B71, keeping seven clean sheets in the process too – a successful sequence which has helped rocket them up towards the play-off positions in the Sky Bet Championship.
Corberán's side will be intent on extending their run of victories to eight on Wednesday night when fellow top-six chasers Blackburn Rovers travel to the West Midlands.
And the boss believes the Baggies’ determination to show the supporters just how much they want to win is having a helping hand in securing home triumphs.
Carlos said: “We play every game with the desire to win.
“When we play at home, the conditions and the atmosphere that the fans are creating for us is magical.
“They are helping us to reach the levels we want to. We want to show the determination we have to win to our fans.
“Sometimes the game doesn’t allow you to do what you want to do in certain situations, but so far at home, what we have wanted to show on the football pitch is what we have been able to do.
“We need to keep on persisting with how we’re playing at home. What we have done is part of the past and our next challenge is part of the present moment.
“We will take to the pitch again on Wednesday night and we want to show what we can do and we want to commit to the game.
“I have full confidence in my team in any scenario. I know that football is challenging and sometimes you can play one type of game and then a completely different type of game.
“When you play at home you have one specific routine and it’s the same when you play away too.
“I like to have a feeling that my team is ready to face any type of scenario and that’s the feeling we have. We have a positive feeling.
“I know that it’s painful for my team not to get the result we want, just like at Birmingham on Friday night. Football is like life though, we’re going to get different situations and different challenges.
“We want to beat these challenges and get better, learn and grow. We want to be a better team. We want to learn from the Blues game to become a better team, starting from Wednesday night against Blackburn.”
Rovers, managed by Denmark’s joint all-time record goalscorer and former Newcastle United, Feyenoord and AC Milan forward Jon Dahl Tomasson, have been in and around the play-off spots for the majority of the campaign.
They’ll arrive at The Hawthorns on Wednesday night on the back of a four-game winless league run and three straight draws, but sat one point above the Albion in the standings.
Corberán expects them to make things “uncomfortable”, but hopes his players can show their own “style”.
“Every opponent has strengths. Blackburn are no different. They have a very clear style and they like to have the ball. They feel comfortable with it.
“Defensively, they make you feel uncomfortable because they like to get close to their opponents and they are aggressive in the way they press.
“Football is about managing different moments and different challenges. You have to understand each individual game. Your level of understanding of the game determines whether you can affect it or not as a team or as a player.
“On Wednesday, we are looking forward to showing everything we know about what this team can do. They will be making it difficult for us, but we also want to make it difficult for them.
“We’re going into it with the mentality to show our own style and determination to go for the three points.
“Every game we play is a big opportunity to add points.
“I don’t watch the position of the table, I only watch the behaviours of each opponent and what strengths and weaknesses they have.
“I always try to increase our strengths and reduce our own weaknesses to increase our chances of winning football games.”