Albion have made the decision to close the club’s Fan Zone for the Sky Bet Championship fixture against Huddersfield Town on Saturday, owing to safety concerns.
Temperatures in the region are set to plummet again on Friday night, which will result in icy conditions throughout much of Saturday, following significant snowfall in the preceding 72 hours.
The Hawthorns playing surface has been protected by undersoil heating and the club is now focused on ensuring the stadium and its immediate surroundings are safe for spectators.
Following an inspection of the Fan Zone site on Friday the club made the decision that the site is not safe to host its usual activities, with further sub-zero temperatures forecast prior to the game.
The Albion Foundation, who were set to host many of their pre-match activities within the Fan Zone, will continue to operate “Bring a Pound to the Ground” bucket collections at various points around the stadium, as they promote their “Football for All” campaign.
Peter Odemwingie is also due to appear in the club shop from 1:15pm on Saturday, where there will be a 10 per cent discount on full priced items during Happy Hour (from 1pm to 2pm).
Supporters attending Saturday’s clash with the Terriers are advised to allow additional time for their trip to The Hawthorns, with further disruption to public transport and roads likely.
Fans can keep track of the most up-to-date forecast and weather warnings on the Met Office website and can plan their journey to The Hawthorns with the help of Transport for West Midlands.