Albion’s matchday Fanzone will return to The Hawthorns at the start of the 2022/23 Sky Bet Championship season.
The Fanzone will provide family-friendly entertainment and refreshments to supporters prior to every weekend and Friday night fixture as the club aims to improve the matchday experience for all visitors.
It will be free to enter on the presentation of a valid home ticket and will be located at the site of Greggs on the corner of Birmingham Road and Halfords Lane, just a short distance from the stadium. Away supporters from the vast majority of clubs will also be invited to enter the Fanzone.
Supporters will enjoy good quality food and drinks, as well as a range of child-friendly activities, while a big screen will provide live broadcasts of televised matches being played out elsewhere in the country, and a marquee in winter months will provide cover during inclement weather.
Chief Executive Ron Gourlay said: “It was a surprise to me on joining the club that we did not provide pre-match entertainment – and in the many meetings I have had with supporters’ groups the return of the Fanzone has been a recurring subject matter.
“We have listened to our supporters, and I am pleased we will be able to provide a Fanzone next season.
“It is imperative in this day and age that we offer a service that enhances the matchday experience beyond the 90 minutes of football. Not only will the Fanzone return but my hope is that it returns as one of the best in the country. Providing a safe, fun, family space prior to games will also help to ease traffic issues with supporters arriving earlier to enjoy the Fanzone.
“We have been working with The Albion Foundation to ensure it is a family-friendly environment which can be enjoyed by supporters of all ages.”