Albion’s home kit for the 2023/24 Sky Bet Championship season – dedicated to club legend Jeff Astle and the charity established in his name – has been unveiled and is on sale now.
The blue-and-white striped shirt is a modern take on the late 1960s classic worn by “The King” and his FA Cup winning team-mates – and features the logo of The Jeff Astle Foundation, with a donation to the charity made for every jersey sold.
Home shirts are priced £54.99 adults and £44.99 juniors, with shorts priced £27.99 adults, £22.99 juniors, and socks are available for £14.99.
The Astle family have collaborated with the club on the design and promotion of the new kit, with Jeff’s widow, Laraine, and grandson, Joseph, stars of the video launching the 2023/24 shirt.
The heritage-engineered shirt includes a crew neck and short sleeves, with rib cuff navy blue detail.
Carlos Corberán’s men will wear the shirt with white shorts and socks, while Siobhan Hodgetts’ women will don navy shorts and white socks.
As part of the club’s ongoing commitment to sustainability, all kits are made of 100% recycled polyester, which is ethically sourced, fully traceable, and responsibly produced.
The home kit is manufactured using dryCELL – a performance technology designed to wick moisture from the body during exercise.