Albion’s game against Hull City is dedicated to ‘Unite For Access’ - a campaign which champions and celebrates inclusion for disabled sports fans.
The movement is run by the leading disability fan advocacy charity in England and Wales, Level Playing Field.
The men’s first-team squad will show their support once again by wearing unique warm-up shirts when the Tigers visit The Hawthorns this Saturday (ko 3pm).
Alongside special big screen and matchday programme content, Baggies fan Duncan Jones from the Alzheimer’s Society will be interviewed at half-time to discuss the club and Foundation’s work on Dementia and Alzheimer’s.
The Foundation have also produced a special video highlighting the incredible memories group, which you can see below.
Tomorrow’s @WBA fixture against Hull City will mark our Level Playing Field #UniteForAccess match.
The Albion Foundation provide a space for those with Alzheimer’s and dementia to connect through our Memories Group, which takes place every Wednesday.@alzheimerssoc |… pic.twitter.com/Di3i2VINCl— The Albion Foundation (@WBAFoundation) March 14, 2025
Almost a quarter of the UK population is disabled, making it the largest minority group in the UK. It is therefore very likely that someone in the seats near you at matches is a disabled fan, or you might be a disabled supporter yourself.
Different structural and societal barriers can impact disabled fans’ matchdays, but the 2024 Level Playing Field Annual Fan Survey results showed ‘attitudes of others’ is the second most common barrier to attending live sport, ranking only behind ‘physical access’.
Everyone can play an important role in making live sport more inclusive. Level Playing Field ask you to unite for your team, unite for your fans, and #UniteForAccess.
To find out more about the work of Level Playing Field, please visit levelplayingfield.org.uk, or find them across social media by searching ‘Level Playing Field’.