Jed Wallace believes Albion need to show fortitude to bounce back from their defeat on the road at Watford on Monday night.
The Baggies fell to a 3-2 defeat at Vicarage Road having twice battled back to level the score, only for a deflected Ken Sema strike to earn Watford the three points.
That came after Albion themselves were pegged back in their midweek clash against Blackburn Rovers, via a late Ben Brereton Diaz free kick.
Wallace admitted that whilst disappointing, he and his teammates need to 'bounce back' ahead of a tough clash against in-form Middlesbrough on Saturday afternoon.
He said: "It’s been a tough week. We should’ve won the other night, tonight we should’ve got something from the game."
"It’s been relatively easy the past couple of the months when you win every week, it makes it easy as a footballer.
"But now we need to pick ourselves up, bounce back. We finally have a three o’clock game at The Hawthorns on Saturday which I’m sure the fans have missed. Hopefully there’ll be a good atmosphere and we can bounce back against another in-form team.
"We know that the table is so tight that a result against a team in and around you can really change the outlook of the table and that’s what we’ll look to do Saturday."
The 28-year-old netted Albion's second strike of the evening in Hertfordshire, but admitted that despite clear positives to be taken from the second half showing, that it was hard to appreciate them given the manner of the goals against them.
"You don’t really feel like there’s many positives after a result like that. The lads are flat in the dressing room, like you can imagine. It’s just really tough to take with the nature of the goals, it’s just disappointing." Wallace said.
"There was great following, we showed great character and I really felt like we were going to go on and win the game, but they have a shot, it hits Erik and goes in. It’s a sucker punch, really.
"I think the fans could see the commitment from the team to keep going. We’ll probably be down for a couple of days, but then pick ourselves back up on Wednesday and focus on the Middlesbrough game.
"It was a positive message from the gaffer really after the game. Just learn from it.
"It’s hard really, you’ve got your head in your hands a bit, just disappointing, majorly disappointing for the group of players.
"It’s been a tough four days. We’ve thrown away points that we shouldn’t have. Now it’s down to us to roll our sleeves up, be strong characters and bounce back on Saturday.
"If we play like we did second half for the rest of the season we’ll be close, if not achieve our goal which is what we’re desperate to do."