Watch free-to-view highlights from a resilient Albion showing at St Mary's this weekend.
Despite a strong second-half performance, the Baggies were undone by Adam Armstrong's late strike. Kyle Bartley had cancelled out Will Smallbone's opening effort after the interval and Darnell Furlong rattled the crossbar before Southampton's No.9 punished the visitors at the other end.
Check out the WBA TV footage in the video below.