Carlos Corberán's Baggies head up to Burnley on Friday night where they'll be hoping to claim a tenth Sky Bet Championship victory in 11 games.
The Baggies produced an terrific turnaround in their most recent league fixture, coming from two goals down to win 3-2 at Luton Town's Kenilworth Road.
Albion also ensured safe passage through to round four of the Emirates FA Cup earlier this week, defeating non-league Chesterfield 4-0 in a third-round replay at The Hawthorns.
Friday's hosts Burnley are enjoying a sensational season and sit five points clear at the top of the table and 16 points clear of third.
Vincent Kompany's side already look a safe bet to secure promotion back to the Premier League having collected an impressive 59 points from their 27 second-tier matches.
Follow the game live
Albion supporters can listen to live audio commentary of Friday's fixture on WBA Radio.
Regular WBA Radio duo Gez Mulholland and former player Andy Johnson will keep Baggies fans updated with all the events as they happen at Turf Moor.
Audio passes are available to purchase for £2.50 here.
Live updates will also be posted across the club's social media channels throughout the night.
Our opponents
Few football fans up and down the country will be betting against Burnley making an instant return to the Premier League following their relegation last term.
The Clarets have taken the Sky Bet Championship by storm in 2022/23 and are 16 points clear of Watford in third ahead of Friday's fixture with the Baggies.
Vincent Kompany's side have lost just two of their 27 league games so far and are the only team left in the second tier yet to taste defeat in front of their own supporters, winning 10 out of 14 at Turf Moor.
Just like the Albion, Burnley are on a remarkable run of form and have claimed maximum points in 11 of their last 12 Championship encounters, and in all of their last seven.
Kompany was appointed in the summer and quickly set about implementing a new, attacking style at the club, with several fresh, technically-gifted individuals arriving through the doors.
If the next few months play out as comfortably for Burnley as the first half of the campaign did, they'll be a top-flight club again come 2023/24.
From the Albion Archive
Jason Roberts' first-half brace was enough to bag three big Division One points at Burnley in February 2002 - a result which helped Gary Megson's men to promotion to the Premier League that season.
Check out both goals in the video below.
One for the stattos
West Bromwich Albion will be keen to extend their unbeaten run at Turf Moor to five matches this weekend.
The Baggies have won one and drawn three of their last four visits to the home of the Clarets, with their most recent fixture there ending goalless in February 2021 in the Premier League.
Burnley's last home victory over the Albion came in an FA Cup replay in February 2009, a tie which the hosts won 3-1.
Colours for the road
The Baggies are back in green and yellow for the trip to Burnley.
Albion have won recent away matches at Luton Town, Bristol City, Sunderland and QPR wearing those particular colours, and they'll be looking to do the same on Friday night against Kompany's team.
Ticket details
Tickets remain on general sale for the trip to Turf Moor.
The Baggies have been handed an allocation of just under 2,000 seats. Click here to buy tickets.
