Steve Bruce will be demanding a positive response at Norwich City on Saturday afternoon after watching his side slip to their first home defeat of the season against Birmingham City on Wednesday night (ko 3pm).
The boss was left "annoyed" and "frustrated" by the performance in midweek, with that setback leaving the Baggies on nine points from their first nine games.
Hosts Norwich City are in fine form and have won their last six Sky Bet Championship matches after a stuttering start saw them sat them bottom of the division with just one point after three games.
The Canaries' latest league victory came on Wednesday night at Carrow Road, a 3-2 triumph over Bristol City.
Follow the game live
Supporters can listen to live audio commentary of Albion's clash with Norwich City on Saturday afternoon.
WBA Radio pair Gez Mulholland and Andy Johnson will bring you every kick from Carrow Road as the Baggies go in search of their first away win of the campaign.
Commentary will start at 2.45pm. Audio passes can be purchased for £2.50 here.
Albion fans outside the United Kingdom can watch the game live on WBA TV. A video match pass is available to purchase for £10 here.
Live updates will also be posted across the club's social media channels throughout the afternoon.
Our opponents
Norwich City have completely turned their fortunes around recently having been bottom of the division earlier this season after picking up just one point from their first three matches.
Since then, Dean Smith's side have won six consecutive league games, scoring 13 goals in the process - a sequence of results which has helped lift them up to second in the Sky Bet Championship.
The Canaries are the promotion experts when it comes to the second tier. Saturday's opponents have been promoted to the Premier League in four of the last six campaigns in which they have competed in the Championship, including winning the title in their last two terms in 2018/19 and then 2020/21.
Smith, who has previous managerial experience with Walsall, Brentford and Aston Villa, took charge in October last year and although he was unable to prevent Norwich suffering relegation last season, the West Bromwich-born boss has made a strong start to 2022/23, cementing the Canaries' credentials as one of the Championship's title favourites.
They head into Saturday's clash off the back of an entertaining 3-2 home win over Bristol City on Wednesday, with danger man Teemu Pukki bagging a brace and Josh Sargent scoring the other.
From the Albion Archive
The Baggies came out on top in a seven-goal thriller at Carrow Road in August 2018, claiming an entertaining 4-3 victory against the Canaries.
Jordan Rhodes, Teemu Pukki and Grant Hanley were all on target for the hosts, with Albion's goals coming from Jay Rodriguez (2), Harvey Barnes and Hal Robson-Kanu.
One for the stattos
The Baggies will be hoping to record their fourth successive league win at Carrow Road when they make the trip there on Saturday afternoon.
Albion have beaten Norwich on their own patch in the Premier League in April 2014 (1-0) and October 2015 (1-0), while also earning three Sky Bet Championship points in East Anglia in August 2018 (3-4).
Colours for the road
Albion will wear their home kit for the first time on their travels this season.