West Bromwich Albion are pleased to announce the renovation of East Stand suite ‘The Millichip’, transforming it into a modern, high-end space designed to enhance the experience of all patrons.
The newly upgraded suite will offer an exceptional environment for matchday hospitality, as well as both corporate and private events on non-matchdays.
The re-imagined space will feature contemporary decor, links to the Albion’s brand values, and will provide a refined atmosphere which reflects the club’s commitment to delivering first-class experiences.
Whether hosting VIP guests during matches or providing a stylish setting for business meetings, celebrations, and networking events, the space will offer an unrivalled facility for the surrounding area.
A range of artistic illustrations are available to preview below.
Head of Commercial, Tomasz Chadwick, said: “This project is incredibly exciting for us.
“We have always remained dedicated to delivering the best possible experience for our guests, and this new suite will offer an enhanced level of comfort and sophistication.”
Ashish Patel, Chief Operating Officer of Bilkul Football Group, added: “This renovation is a testament to our ongoing investment in providing top-tier hospitality.
“We want to create an elevated experience that not only enhances matchdays but also makes our venue a go-to destination for corporate and private events.”
The renovation is set to take place in the summer, with works completing in advance of the 2025/26 season.
Hospitality renewals are already underway, and bookings for the room are now possible from August onwards for those looking to secure the premium space for their next event.
For more information or to inquire about booking this facility, please fill out the form below, contact the commercial team 0121 524 3455, or email events@wbafc.co.uk.
