Albion’s home kit for the 2024/25 Sky Bet Championship season – the first designed with new Technical Partner Macron – is available to buy online or from the club’s newly-rebranded Club Shop.
The famous blue-and-white stripes have been reenergised with bespoke Baggies details and Macron’s signature chevron.
“We are Albion” has been embossed below the collar on the back of the shirt, while the club's mantra “Bonded by Belief” has been embroidered into the hem.
The Baggies have also unveiled the club’s new home goalkeeper jersey. The yellow, short-sleeved shirt features a black underarm trim.
The club shop will be open from 10am until 8pm on Wednesday to mark the kit launch, before returning to normal opening hours from Thursday.
Home shirts are priced £59.99 adults and £44.99 juniors, with shorts priced £29.99 adults, £24.99 juniors, while socks are available from £14.99.
Carlos Corberán’s men will wear the shirt with white shorts and socks, while Siobhan Hodgetts-Still’s women will don navy shorts and white socks. Home kits will feature red lettering and numbers this season.
To view the club shop opening hours please click here.