Bio

Fenton impressed many on his Albion debut against Aldershot Town in January 2024.

It was a game where Heard pulled the strings in the midfield, providing several incisive passes and demanding the ball in tight areas during a confident first performance in navy-blue-and-white against men. And the attacker will hope this display provides an important base to build off regarding his senior career going forwards.

His performance in the Emirates FA Cup, combined with a positive 2023/24 campaign for the PL2 side, saw him sign a new one-year contract in July - with a further year's option in the club's favour.

Heard found his feet in U21s football towards the end of his scholarship at Albion, and excelled at the level during his first term as a professional - ending the 23/24 season with 10 goal involvements to his name (seven goals, three assists). He is certainly proving to be an exciting attacking prospect for the Baggies. 

An attacking midfielder who can play in any advanced position across the pitch, Fenton's close control and forward-thinking style made him a valuable part of the Under-18s setup during his two years at that level.

A local boy, Fenton has grown up in Great Barr and joined the Baggies' academy when he was just seven-years-old. He has since risen through the ranks and gained crucial experience in his final year as a scholar at an important period of his career at The Hawthorns.

Heard grasped his first chance at gaining senior minutes when he joined Hednesford Town on loan until the end of the 2022/23 season, making a handful of appearances for the non-league outfit as well as facing up to more men's football for Richard Beale's U21s side in both the Premier League 2 and Birmingham Senior Cup matches.

Fenton was one of the top contributors in the attacking third for Leigh Downing's young team during his last year as a scholar, adding six goals and three assists to his name over 16 games in the U18 Premier League South. Similar form occurred during his first year on the programme, as the attacker bagged double-figure goal involvements and after showcasing his improvement over the years with a strong impression in the U21s at the end of the 22/23 term, Heard will be hoping that form keeps his upward trajectory rising further at the next level.