Safe Standing

4th March
Safe Standing at The Hawthorns.

Albion are delighted to confirm safe standing will be installed at The Hawthorns ahead of the 2025/26 season.

Following consultation with the Albion Assembly, the Sports Ground Safety Authority (SGSA) and the club’s Safety Advisory Group, the decision has been made to install safe standing this summer.

The works will see almost 4,000 seats in the home and away areas of the upper Smethwick End, as well as Millennium Corner, converted to safe standing. 

There will be no change to the capacity of The Hawthorns – which will remain at 26,804 – with 3,864 safe standing positions. 

Safe standing areas permit supporters to stand for the duration of a match. Standing is not required in these areas, however, supporters risk restricted pitch views if they are seated when surrounded by standing supporters. These areas are introduced to help keep supporters safer while standing and enhance the spectator experience.

Supporters who wish to relocate from the areas in which safe standing is to be installed will be given the opportunity to do so. 

Albion Managing Director Mark Miles said: “The club have long been advocates of safe standing and we are delighted to be introducing it to The Hawthorns for next season. 

“Though the upper Smethwick End and Millennium Corner are expected to be very popular locations for safe standing, we understand it might not be for everyone, and we’ll ensure anyone who would like to relocate can do so.

“A lot has changed since The Hawthorns became an all-seater stadium almost 30 years ago, and we’re confident now is the right time to bring standing back in a safe and controlled way.” 

What is safe standing?

Safe standing areas permit supporters to stand for the duration of a match. Standing is not required in these areas, however, supporters risk restricted pitch views if they are seated when surrounded by standing supporters. These areas are introduced to help keep supporters safer while standing and enhance the spectator experience.

Albion are delighted to confirm safe standing will be installed at The Hawthorns ahead of the 2025/26 season. The works will result in almost 4,000 seats in the home and away areas of the upper Smethwick End, as well as Millennium Corner, converted to safe standing. 

How do I relocate my season ticket?

Supporters who wish to relocate for the 2025/26 campaign should renew their existing season ticket as usual. Smethwick End and Millennium Corner season ticket holders will be able to relocate to another area of The Hawthorns on Tuesday, May 27 and Wednesday, May 28 – while supporters located elsewhere can do so on Thursday, May 29 and Friday, May 30. To relocate, season ticket holders can visit the Ticket Office or call 0121 227 2227 on the above dates.